in the previous article we talked about the role of user trust in the product transactions, and gives several on several methods to enhance the user heart trust products, many seemingly simple adjustment, but the power behind the leverage effect is indeed a huge, strong execution must have friends in packing your copy. If the useful effect is good, don’t forget to tell me! Not much gossip said, today we are going to talk about another important factor in turnover in the product –
following scenes do not know whether you have:
1, the old mobile phone can also be used, but after the release of new mobile phones, the appearance of all like it, and then have the heart to change the new mobile phone.
2, to the mall to accompany his girlfriend to buy clothes, originally did not intend to buy, was shopping guide up a pass, said he bought.
3, double 11 once bought a lot of things, that cheap promotional businesses just behind the play up.
4, has been looking at a thing, suddenly one day, the seller do activities, send small gifts, bought it at once.
5, looked for a long time a skirt, suddenly one day that sold out of stock, and immediately bought a similar style.
There are many phenomena such as
life, in fact, these phenomena have a thing in time — impulse mental! Of course we are psychological impulse after stimulus (stimulus factors), in a fixed period of time, our behavior will easily be left outside (purchase)
new mobile phone is a very attractive because of you; he was persuaded to buy clothes because shopping guide and girlfriend collocation pretty; double 11 mad to buy things is to follow the trend and love to take advantage of psychology at work; the seller a small gift is love to take advantage of the psychological cause; the purchase has been sold out in a similar style skirt is a pity that the mischief……
these are different "stimulus" factors, these factors are the fuse of the transaction, at some point can directly affect the behavior of users.
we are in operation, whether written copy, do promotional activities, to discover and use these "stimulus", today is to teach you how to find these "stimulus" to help us improve the transformation in the actual operation of
strategy 1: describe the user scenarios
after the transaction is assumed
simple point hypothesis has now concluded, we can describe many user scenarios (can be stand on our own point of view, can also be the user’s point of view), and these scenes is the vision of the user, or the user into your products using the scene, let him have a illusion, it feels like it’s really bought, in the use of your product, and then learning;