now, the development of the automobile industry is very fast, all travel are driving, therefore, car beauty is indispensable, this is the car maintenance, car beauty market hot, this is a good opportunity, by a lot of investors. We choose to open a shop in order to be profitable, and car beauty stores in the business, publicity is a very important step, which is to enhance the brand awareness, is the key to business success. So, how to do a good job of auto beauty franchise? Now, let’s talk about it.
a, promotional marketing content and object
1, advertising time and content: at least one week in advance in the surrounding area, parking lot, local forums, shopping malls around the advertising, inform the owner of car beauty franchise brand, service items, inform the owner to be opened.
2, target marketing object:
(1) stores adjacent to households and shops and thus the relationship between the radiation crowd. "A distant relative is not as good as a near neighbor", and a good relationship with the neighbors can not only make the store to increase the potential customers and alliance businesses, but also for the future activities to provide a convenient.
(2) government departments and enterprises and institutions. And government departments and enterprises and institutions to play a good relationship, not only for the future to reduce the resistance to store operations, but also may increase the store’s customer base.
(3) in the residential district.
two, publicity and marketing
publicity and marketing methods are rich and varied, should be based on the company’s resources and local conditions to determine the cost of small, the effect of several kinds of marketing methods:
(1) media advertising. Including newspapers, television, radio and other media, the choice should be considered in a variety of ways the cost and audience groups.
(2) visit. Through the home visits to disseminate information and access to support, mainly for government departments and enterprises and institutions.
(3) DM mail or clip. Suitable for specific groups of publicity.
(4) distribution page. Suitable for the scope of the flow of people and the publicity of the various residential quarters, can be used to distribute part-time staff and store personnel in two ways.
three, marketing principles
(1) heavy weight, publicity in place (professional concept propaganda)